Archive | Advertising RSS feed for this section

A Hyper Cool (And Controversial) Rebranding For American Airlines

13 Sep

Heres another article I found about a rebrand of American Airlines, I love the retro feel of this. The brief was posted on a creative site, open to over 6,000 creatives. So they had their pick of the designs, and could choose what felt right for them. This article concentrates on their favourite, which would definitely be mine too. To see her full range of designs for this click this link:

 http://www.fastcodesign.com/1670588/a-hyper-cool-and-controversial-rebranding-for-american-airlines#1

Taken from fastcodesign.com

“ANNA KÖVECSES WAS PAID $1,000 FOR A PROPOSED REDESIGN OF AMERICAN AIRLINES. IS THAT RIGHT? AND WILL IT REALLY HELP AA DO BETTER?

The “uninvited redesign” has become a fixture on the Internet over the past few years. It perpetuates the perfect symbiotic relationship between designer and audience: People love seeing what Wikipedia or Microsoftmight look like in the hands of a genius, and designers love stretching their legs without the burden of a real client or brief.

It’s even become a way for established agencies to secure work. In 2011, Boulder ad agency Victors & Spoils did a hypothetical rebrand for Harley Davidson that helped them nab the actual gig. And this spring, upon news that American Airlines would file for Chapter 11 bankruptcy, they reached out to AA’s CEO Thomas Horton in much the same way. “We’ve decided to act as if we’re working together already,” wrote CEO John Windsor. “We’ve put this brief to our crowd of 6,000+ creatives–offering $10,000 of our own toward the ideas we think can best help American Airlines become a more nimble airline.”

The invitation has spurred dozens of redesigns. One of the best came from Cyprus-based designer Anna Kövecses, whose no-nonsense, vaguely retro aesthetic lends itself to the company’s historic brand. The concept won the young designer $1,000 from Victors & Spoils, along with valuable media exposure. “My aim was to strip down the AA identity to the core and this meant building down the whole design to match this core as well,” Kövecses says over email. “For me, this core expectation has turned out to be safety. I wanted to design something that makes people feel safe because it visually meets up to the extremely high technology of aviation, the security and flawless on and off board services provided, and reflects the great history and experience behind American Airlines.” In muted greys and blues, set off by a wood grain highlight texture, the boarding pass and website exude a quiet calm. Simple, readable Helvetica signage and subtle nods to AA’s post-War heyday round out the identity.

But Kövecses explains that her vision comes from a deeper consideration of AA’s brand. “I tried to look at the whole problem from a Dieter Rams-inspired point of view and find out what this company is about, what people expect from this company,” she explains over email. “Then visualize exactly that expectation, not less, not more.” It’s no secret that AA is at its worst where customer experience is concerned, a problem they’ve misguidedly tried to solve by launching a series of bizarre standalone sitesthat target women, African Americans, and other minority groups. Kövecses reinvented the website by improving the UI, but also by including a robust user-generated travel blog where customers can swap tips and stories in return for AA bonus points. Travelers can take ownership over the site by registering as a blogger, and connect with friends and fellow tourists. Buying a trip you’ve read about on the blog is the obvious, but not overbearing, end goal. By incentivizing sharing with frequent flier points, AA could cultivate a socially oriented rewards site.

As BuzzFeed’s Russell Brandom pointed out last week, uninvited redesigns are “the frenemies of the web.” And they’re everywhere. But mocking up a slick-looking homepage only takes a few hours. Implementing a design strategy across a sprawling, multi-organization corporation? Not so easy.

That doesn’t mean that such exercises are meritless, of course. Redesigning a big brand is a way to fill out your portfolio, and as Victors & Spoils have demonstrated, a way to grab the attention (and business) of companies that would normally hire elsewhere. What seems troubling, in the grand scheme of things, is how these redesigns are being consumed. In the ecology of the Internet, aesthetics frequently trump content–designers looking for attention in the form of clicks will shoot for something that looks good, rather than something that might solve a more complicated, organization-wide problem.

Such behavior was demonstrated by another young would-be American Airlines designer, who published a public missive against AA that called out their “hideous” site for causing him “horrific displeasure.” To his surprise, a designer within AA reached out to him, hoping to give a little insight into how a multi-armed organization handles their web presence. It was a fascinating, insightful response. “You want a redesign? I’ve got six of them in my archives,” said the mysterious source. “It only takes a few hours to put together a really good-looking one, as you demonstrated in your post. But doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get, probably because many of them actually do belong to small, just-get-it-done organizations.” Unsurprisingly, he was soon fired from his post at AA. On his blog, the designer labeled the AA employee’s response “a cop-out.”

Kövecses’s reimagining does address the company in a deeper way, making it much more successful (and interesting) than some of the other more superficial concepts out there. And unlike many of her peers, she doesn’t have outspoken ambitions to work for AA–for now, she says, it’s simply a chance to show her chops.”

Beer Brand Spoofs ‘Edward Scissorhands’ To Create ‘Edward Beerbottlehands’

13 Sep

Ok so I don’t really get this advert, it’s so random and me personally, I don’t think it will be overly successful. But with everything you have to try it before you dismiss it completely so I will be staying open minded about it.

Taken from designtaxi.com

“To advertise Argentinian beer brand Andes’ new wide-mouth beer bottle, ad agency Del Campo Saatchi & Saatchi spoofed the movie Edward Scissorhands and silent movies.

In the somewhat-humorous, silent short ad, a man who has his fingers stuck in beer bottles hires a helper.

As the ad approaches the end, ‘Edward Beerbottlehands’ no longer needs someone to care for him, as Andes introduced its wide-mouth bottles and his fingers can no longer get stuck in them—breaking the heart of his helper that has (probably) fallen in love with him.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Could These Be Future Apple Products?

20 Aug

These are fab, you can just imagine Apple taking these products on and making them the best they can. I’m sure almost all of them with sell worldwide with the Apple tag. Let just wait and see if they do actually make them

 

‘With Apple constantly raising the bar with their innovation tech and product designs, Get Up & Support NYC contributor, Gusto, has created a series of mock up Apple products that could be developed in the future that might ‘improve’ and make our lives better.

Hands up if you would like to see these Apple products developed!’ – Taken from Taxi magazine

 

 

 

 

 

 

 

YSL Reveals New ‘Saint Laurent’ Brand Logo

20 Aug

Here’s another brand we all know, thats going through a re-brand at the moment. I have to say, I really like this. It is so simple, but it stands out so clear. I have never really been a fan of the other logo, I think this will attract more people and it just looks more young and gritty, if you know what I mean.

‘As part of the move to modernize the iconic fashion house—after changing the brand’s name from ‘Yves Saint Laurent’ to ‘Saint Laurent Paris’—the first images of the new Saint Laurent Paris logo has been revealed.

Editor-in-chief of LOVE Magazine, Katie Eleanor Grand, shared a picture of the fashion house’s rebranding on her Instagram that showed of the logo shows ‘Saint Laurent’ in typography.

The August issue of VOGUE Paris also featured a black product box of with ‘Saint Laurent’ in typography with ‘Paris’ written in smaller type beneath, and surrounded by a thick black frame.

However, the iconic ‘YSL’ logo—designed by Adolphe Mouron Cassandre in 1963—will not be completely phased out.

According to The Telegraph, the new logo will only be applied to the house’s ready-to-wear line, and its official moniker will still remain as Yves Saint Laurent. ‘ – Taken from Taxi magaine

 

Diet Coke Makes Redesigned Cans A Permanent Change

20 Aug

I found this about a diet coke ‘re-brand’ so do we like it or not? I’m still undecided

‘Beginning 1 September, Diet Coke will be switching to its limited-edition Diet Coke packaging designed by Turner Duckworth that was introduced last fall.
The new permanent design for its cans features an enlarged, cropped version of the logo, to make its ‘D’ and ‘k’ prominent—while its color scheme of red, black, and silver background remains the same.

The change in packaging design will only be implemented on its cans, and not its bottles.

A spokesperson for the brand, Kerry Tressler, told AdAge, that the cropped logo is coming back “by popular demand”.

The design goes “hand-in-hand with the brand’s efforts to align itself with the fashion community”. ‘ – Taken from Taxi magazine

 

 

Volvo Advert

18 Aug

This stunt was set up to show off the control of a Volvo. This will definitely catch the viewers attention once it starts. I warn you though, take a deep breath first before you watch.

 

Famous Logos And The Cost Of Designing Them

18 Aug

You wont believe some on the figures next to these logos we all know and love :O shocking to say the least when you see how much some of them cost to actually make them.

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

So what do you think?? are they worth their price tags or not??

Images and content were found in Taxi Magazine